Question 1

Your quick guide to the Google Merchant Center Product Data Fields

Accepted Answer

If you want your products to be listed in Shopping ads and shown on surfaces across Google, your product feed needs to adhere to Google’s requirements. Specifically, Google has a product data specification list, which specifies which data they need and which format they need it in.

The specification helps Google to match the right customer queries to your products. In another words, following the specification can enhance the visibility of your products and get you more sales.

However, the list of specification is long and you must spend a fairly long time digging through it. To shorten your process of trial and error, we will describe all of the required attributes, along with their minimum requirements and best practices.

If you have a hard time getting your products approved, this list might partly help you to solve the errors/warnings.

Let's start with the required fields for all products.

id

This is your product’s unique identifier. Therefore, you need to use the product SKUs as the IDs since the SKUs are unique. Moreover, SKUs help Google to understand the structure of your landing page.

title

Your product’s name. You are able to describe your product in up to 150 characters. However, make sure that the important information are placed at the start, because Google will sh

Question 2

FAQ: Why do I have the "system error" when connecting my Tiktok business account?

Accepted Answer

Articles on: OnePixel

If you go to our app and connect your TikTok business account, you may have a "system error", this is a bug from the TikTok interface.

In this case, you just need to open a new tab and log in to your TikTok business account first - https://ads.tiktok.com/i18n/home?source=ads_homepage&lang=vi®ion=0, then please access our app to connect your TikTok business account.

Updated on: 09/01/2024

Question 3

Why Conversion API/ Server-side API is so important?

Accepted Answer

Articles on: OnePixel

The Conversions API is designed to create a direct connection between your marketing data and the systems which help optimize ad targeting, decrease cost per action and measure results across Meta (Facebook) technologies.

How the Conversions API works

The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Meta. This marketing data helps power ad personalization, optimization and measurement on Meta so that your ads are shown to people who are more likely to be interested in them.

7 reasons why start using Facebook Conversion API (CAP) / Server-side API (SS API)?

CAPI solves for VPNs & ad blockers
Originally, the Facebook Pixel provided us with all the information we needed to build powerful audiences for our ads. Then, VPNs, ad blockers, and other privacy software began causing some discrepancies in the data. This is where the Facebook Conversions API came in.
CAPI is iOS14-friendly
But with iOS 14, we’re not just dealing with discrepancies in the data, but gaps. Gaps that negatively impact Facebook ad targeting. This is because iOS 14 limits what data advertisers can collect through client-side (pixel) tracking, and allows us

Question 4

How to connect your Instagram Business account and Instagram Personal account to our app?

Accepted Answer

Articles on: Socialwidget

We are moving to Shopify's embedded app for your best experience. To manage the app, please go to your Shopify Admin → Apps → Search Instagram Feed, Story & TikTok → Tap Pin to your navigation to make it tick with this homepage, and you don't need to search every time accessing it. Kindly click HERE to refer more detailed instructions.

A. Instagram Personal account

Instagram Personal account is a basic account that everyone has when they first sign up to Instagram. User can sell product on Personal Account but they cannot run ads or join Instagram Shop.

Here is the interface of an Instagram Personal account:

B. Instagram Business account

Instagram Business account is a higher level account which gives you access to a variety of tools and functionality. The most significant difference is you can set up an Instagram Shop and sell directly from your Instagram posts.

Here is the interface of Instagram Business account:

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Question 5

How to translate languages and convert currency for feed

Accepted Answer

With the aim of developing the most comprehensive application for our users, we released the Localization feature on September 16, 2021.

To use this feature, you need to install a translation application at the Shopify app store at first. The information you enter into the translation app will be crawled to our translation feature. This new feature allows you to translate language and convert currency for the feed, please follow the detailed instructions right below.

💭 Which translation app should I use?

Transcy is one of the apps we recommend using for your best experience. Moreover, Langify app is also a good choice!

Facebook Feed

Translate information

In Facebook Feed, you can see the Localization tab, please turn on this feature. Once you enable the feature, it will allow to choose the translated information from 2 different language sources:

Shopify Markets

Third-party apps

Choose the language that you want to translate into, you can choose mutiple language, then click Translate. The language shown in the dropdown is the language that translated in the translation app.

The application will only take 2 translated information, that is the **product

Question 6

TikTok Pixel - How to setup "ttclid" to your ad campaign for better tracking?

Accepted Answer

Articles on: OnePixel

What is TikTok Click ID (ttclid)?

Every time someone clicks on the TikTok ad, a Click ID (ttclid) is added to the URL. That is a unique identifier that is valid for 30 days. You can store the TikTok click ID (ttclid) and share it back to the TikTok events API that will help to attribute events to your campaigns. ttclid helps you to match users and attribute event to your TikTok ads accurately. It is strongly encouraged to set up ttclid to improve your ads performance.

How to set up ttclid?

Add ttclid =CLICKID to the end of your url and insert it in the Ad Group → Ad Details → URL in TikTok Ads Manager

Your current url: http://demo.mywebsite.com?a=b

After added the macro: http://demo.mywebsite.com?a=b&ttclid=CLICKID

Updated on: 29/06/2022

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