Question 1

Your quick guide to the Google Merchant Center Product Data Fields

Accepted Answer

To get your products listed in Google Shopping Ads and displayed across Google surfaces, your product feed must meet Google's requirements. Google has a product data specification list that outlines the necessary data and formatting guidelines.

Adhering to these specifications helps Google accurately match customer queries to your products, increasing visibility and sales. However, the requirements can be overwhelming. This guide will simplify the process by breaking down the essential product attributes and providing best practices for optimizing your feed.

2. Additional Attributes for Shopping Ads

Let's start with the required fields for all products.

Required Fields for All Products

id

This is your product’s unique identifier. Therefore, you need to use the product SKUs as the IDs since the SKUs are unique. Moreover, SKUs help Google to understand the structure of your landing page.

title

Your product’s name. You are able to describe your product in up to 150 characters. However, make sure that the important information are placed at the start, because Google will show only the first 35 characters.

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Question 2

FAQ: Why do I have the "system error" when connecting my Tiktok business account?

Accepted Answer

Articles on: OnePixel

If you go to our app and connect your TikTok business account, you may have a "system error", this is a bug from the TikTok interface.

In this case, you just need to open a new tab and log in to your TikTok business account first - https://ads.tiktok.com/i18n/home?source=ads_homepage&lang=vi®ion=0, then please access our app to connect your TikTok business account.

Updated on: 09/01/2024

Question 3

TikTok Pixel - How to setup "ttclid" to your ad campaign for better tracking?

Accepted Answer

Articles on: OnePixel

What is TikTok Click ID (ttclid)?

Every time someone clicks on the TikTok ad, a Click ID (ttclid) is added to the URL. That is a unique identifier that is valid for 30 days. You can store the TikTok click ID (ttclid) and share it back to the TikTok events API that will help to attribute events to your campaigns. ttclid helps you to match users and attribute event to your TikTok ads accurately. It is strongly encouraged to set up ttclid to improve your ads performance.

How to set up ttclid?

Add ttclid =CLICKID to the end of your url and insert it in the Ad Group → Ad Details → URL in TikTok Ads Manager

Your current url: http://demo.mywebsite.com?a=b

After added the macro: http://demo.mywebsite.com?a=b&ttclid=CLICKID

Updated on: 29/06/2022

Question 4

Facebook Pixel - How to setup Facebook Pixel (Meta Pixel) domain allow list?

Accepted Answer

Articles on: OnePixel

You can control if domains are allowed to send events through your Meta Pixel using the Traffic Permissions feature in Meta Events Manager.
Traffic allow lists enable you to choose which domains you want to receive Pixel events from and excludes all others. Traffic block lists enable you to choose which domains you want to block Pixel events from and includes all others.

[2. Set up Traffic Permissions for your Pixel](# 2. Set up Traffic Permissions for your Pixel)

1. Reasons why you might see Pixel events coming from unfamiliar website domains include:

Someone else put your Pixel ID on their website. The Pixel is a piece of code that’s made up of the base code and your Pixel ID. When you add your Pixel to your website, your Pixel ID is public information. This means that other people can find your Pixel ID, add it to the Pixel base code and put it on their own website.
You set up your Meta Pixel using other application, third-party advertising technology or an iframe. This may cause redirects on your website. These redirects may appear as the referring URL and come from an unfamiliar website domain. In cases like these, we recommend allowing events from both domains so that you don’t inadvertently block events sent

Question 5

How to translate languages and convert currency for feed

Accepted Answer

Localization enables businesses to translate language and convert currency for product feeds in Facebook and Google, making international e-commerce more accessible.

To use this feature, you first need to install a translation application from the Shopify App Store. The information entered into the translation app will be synchronized with our translation feature. Below is a detailed guide on how to utilize the Localization feature effectively.

| 💭 Recommended Translation Apps: Using Transcy for the best experience.

- Setting Up Supplemental Sources

Facebook Feed Localization

1. Translate Information

In Facebook Feed, navigate to the Localization tab and enable the feature. Once activated, you can choose translated information from two different sources:

Shopify Markets

Third-party Apps

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Question 6

Why Conversion API/ Server-side API is so important?

Accepted Answer

Articles on: OnePixel

Struggling with ad tracking accuracy because of privacy updates, cookies disappearing, or ad blockers? You're not alone—and the solution might just be Facebook’s Conversions API (CAPI).

[3. 7 reasons why start using Facebook Conversion API (CAP) / Server-side API /SS API?](7 reasons why start using Facebook Conversion API (CAP)

1. What is Conversion API

Think of it like this: the Facebook Pixel used to do all the work from the user’s browser, but that doesn’t cut it anymore. CAPI steps in to send data directly from your server to Facebook—no middleman, no browser issues.

This helps you keep ad tracking sharp, even when users opt out or use ad blockers.

2. How the Conversions API works

The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Meta. This marketing data helps power ad personalization, optimization and measurement on Meta so that your ads are shown to people who are more likely to be interested in them.

3. 7 reasons why start using Facebook Conversion API (CAP) / Server-side API (SS API)?

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