Shopify Setup Guide: Enable Facebook Product Feed and metafields syncing by using FeedHub.
In this article, we will show you step by step to create a feed to sync to Facebook Catalog so that you can make it easier.
How to Install FeedHub app and choose a suitable Plan
Step 1: Install the FeedHub app
Step 2: Approve Installation
Step 3: Choose the Suitable Plan
Step-by-step to create a Facebook Feed
Advanced settings to customize the feed
A. Mapping and Rules
B. Category Mapping
C. Settings
D. MetaField
Click HERE to be navigated to the FeedHub app at Shopify app store.
Click Install from the listing page.
After clicking Install you'll be brought into your Shopify store admin.
Note that you will be prompted to log into your store if you have not already logged in yet.*
Once in your Shopify admin, click Install app when prompted.
Once installed, you will be redirected to the pricing plan popup of FeedHub where you'll choose a suitable plan and try it 14 days free.
IMPORTANT: Once a plan has been selected and you go to check out, you will be brought back into your Shopify store admin to approve the plan selection and charges.
Once you approve the selection in Shopify, you'll be brought back into your FeedHub account.
Go to Feed Center > Click on Create Feed > Choose Connect with Facebook Catalog > Log into your Facebook Business account and grant our app permission stated within the pop-up
Then, you will be redirected to the Create Feed page. You need to input the Feed Name, choose your Facebook( Meta) Business Account and the Catalog that you just created.
Next, choose the Source (the store) you want to sync product from. If you have more than one store, you can choose more than one source.
Finally, you can also choose the exact product to be included in your feed using Product Filter. You can either include products manually by inserting their IDs or set up rules to filter specific product groups.
Later on, you can input the Language and Country of your feed on Commerce Manager. Simply click on your Catalog > Go to Settings > Choose General > Click Edit.
After you create your feed, your products will begin updating in the feed shortly.
At first, the status of products will be Pending as they are being uploaded to Facebook. After they are uploaded, they will have the Activated status, and you can see them appear on your Facebook Catalog account.
You can find the created feed appears in Feed Center with information such as Feed URL , Feed ID, Channel, Language/Currency, Market and Action. You can learn more about the Feed URL and its benefit here.
Both of these functions can be used to add missing required data, resolve errors/warnings or optimize your feed. However, Rules gives you greater flexibility and control over your product data. Let's see the difference between the two functions.
Mapping allows you to modify or assign the value of a product field and apply this value to all of your products. Go to the Field Mapping tab to assign information that you want.
Meanwhile, Rules allow you to modify or assign a value to only a specific product group by conditions. Go to the Field Mapping tab > click Add Rule at the Field that you want.
To assign a product category, please follow the steps below :
Go to the Category Mapping tab > Press Add more mapping
After selecting a collection, you can choose an existing collection in your store and assign a Category that you find suits it the best. Then, press Save.
Within the app, the category is displayed as separate levels similar to how they are listed by Facebook. You can search for the first category level using our Search bar.
You can also apply Product Category to all of your collections
This is where you can see the feed information (feed name, ID, catalog name, catalog ID), setting up your submit schedule and adjust the product source filter.
Account Information
Please go to the Setting tab where you can see your Facebook Catalog account. You can also go straight to your Facebook catalog from here.
Feed Info
Besides having your Feed URL, you are now able to schedule the app to submit your feed and update your URL. This is a new feature that enables you to keep your feed updated and of highest quality.
Hourly: You can set a daily submit frequency, the minimum is every 3 hours and the maximum is every 12 hours starting from a specific time. You can also choose the time zone.
For example, we choose the frequency of Every 6 hours, starting from 04:44 PM and the timezone of (GMT -04:00). It means your feed will be submitted from the app to Google Merchant/Facebook Catalog at 04:44 PM of the time zone GMT -04:00. The feed will be submitted again at 10:44 AM and so on.
Daily: You can set a specific hour at which the feed will be submitted daily
Weekly: You are able to choose a specific day of the week to submit the feed
Product Source Filtering
With this feature, you can decide which products are going to be included in which feed. Isn't it amazing? You have the option to include products manually, or set up rules to include a wide range of products automatically.
Include collections manually: With this feature, you can select several collections contains products (the products have been synced into Product Center) that you want to sync for the feed. Please choose Include Collections, then click Add Collections to choose collections that you want to include.
Include specific products: Enable this function, then choose Select Products. You can search products by name and check to the item that you want to get and the click to Insert button. The included products will be listed by their IDs.
Include products by rule: The products that met the conditions you set will be included from the source. To use, simply enable the feature, then click on Condition(s), choose Field - Operator and input your value.
Whenever you update metafield values such as SEO Title, SEO Description, Custom Labels, Age Group, and others—Shopify does not automatically notify us of these changes. However, you can manually sync the updated metafields to FeedHub by clicking 'Manually Sync Metafields.
Metafields will appear in FeedHub under Source Management at Mapping tab. Then click to Add system field to map updated metafield to Feedhub.
In the popup window, select the metafield you want to map after it was synced to the system.
Need Help?
If you have any further question about Facebook Catalog and Facebook product feed, don't hesitate to contact us via in-app live chat or email at support@socialhead.io.
Table of Contents
How to Install FeedHub app and choose a suitable Plan
Step 1: Install the FeedHub app
Step 2: Approve Installation
Step 3: Choose the Suitable Plan
Step-by-step to create a Facebook Feed
Advanced settings to customize the feed
A. Mapping and Rules
B. Category Mapping
C. Settings
D. MetaField
1: How to Install the FeedHub app and choose a suitable Plan
Step 1: Install the FeedHub app
Click HERE to be navigated to the FeedHub app at Shopify app store.
Click Install from the listing page.
Step 2: Approve Installation
After clicking Install you'll be brought into your Shopify store admin.
Note that you will be prompted to log into your store if you have not already logged in yet.*
Once in your Shopify admin, click Install app when prompted.
Step 3: Choose the Suitable Plan
Once installed, you will be redirected to the pricing plan popup of FeedHub where you'll choose a suitable plan and try it 14 days free.
IMPORTANT: Once a plan has been selected and you go to check out, you will be brought back into your Shopify store admin to approve the plan selection and charges.
Once you approve the selection in Shopify, you'll be brought back into your FeedHub account.
2. Step-by-step to create a Facebook Feed
Steps
Go to Feed Center > Click on Create Feed > Choose Connect with Facebook Catalog > Log into your Facebook Business account and grant our app permission stated within the pop-up
Then, you will be redirected to the Create Feed page. You need to input the Feed Name, choose your Facebook( Meta) Business Account and the Catalog that you just created.
Next, choose the Source (the store) you want to sync product from. If you have more than one store, you can choose more than one source.
Finally, you can also choose the exact product to be included in your feed using Product Filter. You can either include products manually by inserting their IDs or set up rules to filter specific product groups.
Later on, you can input the Language and Country of your feed on Commerce Manager. Simply click on your Catalog > Go to Settings > Choose General > Click Edit.
After you create your feed, your products will begin updating in the feed shortly.
At first, the status of products will be Pending as they are being uploaded to Facebook. After they are uploaded, they will have the Activated status, and you can see them appear on your Facebook Catalog account.
You can find the created feed appears in Feed Center with information such as Feed URL , Feed ID, Channel, Language/Currency, Market and Action. You can learn more about the Feed URL and its benefit here.
3. Advanced settings to customize the feed
A. Mapping and Rules
Both of these functions can be used to add missing required data, resolve errors/warnings or optimize your feed. However, Rules gives you greater flexibility and control over your product data. Let's see the difference between the two functions.
Mapping allows you to modify or assign the value of a product field and apply this value to all of your products. Go to the Field Mapping tab to assign information that you want.
Meanwhile, Rules allow you to modify or assign a value to only a specific product group by conditions. Go to the Field Mapping tab > click Add Rule at the Field that you want.
B. Category Mapping
To assign a product category, please follow the steps below :
Go to the Category Mapping tab > Press Add more mapping
After selecting a collection, you can choose an existing collection in your store and assign a Category that you find suits it the best. Then, press Save.
Within the app, the category is displayed as separate levels similar to how they are listed by Facebook. You can search for the first category level using our Search bar.
You can also apply Product Category to all of your collections
C. Settings
This is where you can see the feed information (feed name, ID, catalog name, catalog ID), setting up your submit schedule and adjust the product source filter.
Account Information
Please go to the Setting tab where you can see your Facebook Catalog account. You can also go straight to your Facebook catalog from here.
Feed Info
Besides having your Feed URL, you are now able to schedule the app to submit your feed and update your URL. This is a new feature that enables you to keep your feed updated and of highest quality.
Hourly: You can set a daily submit frequency, the minimum is every 3 hours and the maximum is every 12 hours starting from a specific time. You can also choose the time zone.
For example, we choose the frequency of Every 6 hours, starting from 04:44 PM and the timezone of (GMT -04:00). It means your feed will be submitted from the app to Google Merchant/Facebook Catalog at 04:44 PM of the time zone GMT -04:00. The feed will be submitted again at 10:44 AM and so on.
Daily: You can set a specific hour at which the feed will be submitted daily
Weekly: You are able to choose a specific day of the week to submit the feed
Product Source Filtering
With this feature, you can decide which products are going to be included in which feed. Isn't it amazing? You have the option to include products manually, or set up rules to include a wide range of products automatically.
Include collections manually: With this feature, you can select several collections contains products (the products have been synced into Product Center) that you want to sync for the feed. Please choose Include Collections, then click Add Collections to choose collections that you want to include.
Include specific products: Enable this function, then choose Select Products. You can search products by name and check to the item that you want to get and the click to Insert button. The included products will be listed by their IDs.
Include products by rule: The products that met the conditions you set will be included from the source. To use, simply enable the feature, then click on Condition(s), choose Field - Operator and input your value.
D. Metafield
Whenever you update metafield values such as SEO Title, SEO Description, Custom Labels, Age Group, and others—Shopify does not automatically notify us of these changes. However, you can manually sync the updated metafields to FeedHub by clicking 'Manually Sync Metafields.
Metafields will appear in FeedHub under Source Management at Mapping tab. Then click to Add system field to map updated metafield to Feedhub.
In the popup window, select the metafield you want to map after it was synced to the system.
Need Help?
If you have any further question about Facebook Catalog and Facebook product feed, don't hesitate to contact us via in-app live chat or email at support@socialhead.io.
Updated on: 10/06/2025
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