Trying to figure out what kind of data you can actually track using Facebook Pixel inside the OnePixel app? You’re not alone. Understanding which parameters are captured can make a huge difference when you’re building custom audiences or optimizing your ads.

Let’s break it down by each event type so you know exactly what you’re working with.

Table of Contents

1. What are parameters?
2. Parameters are being tracked in Events

1. What are parameters?

Parameters are optional, JSON-formatted objects that can be included when tracking both standard and custom events. These parameters provide additional details about user interactions on your website. Once tracked, they can be leveraged to refine custom audiences for more precise targeting

2. Parameters are being tracked in Events.

Situation 1: You Want to Know What’s Tracked When Someone Views a Product

Trigger the View Event when a user lands on a product page.

Track the following parameters:

content_ids

content_name

content_type

contents

currency

value

💡 This helps you know exactly what product caught someone’s attention.

Situation 2: A User Is Browsing a Category Page

Trigger the View Category event.

Capture this parameter:

content_category

📌 Useful for analyzing which product categories are getting the most love.

Situation 3: Someone Adds an Item to Their Cart

Trigger the Add to Cart event.

Track these parameters:

content_ids

content_name

content_type

contents

currency

value

Situation 4: A Customer Looks at Their Cart

Trigger the View Cart event.

Collect the following data:

content_ids

content_type

currency

value

Situation 5: They’re Ready to Check Out

Trigger the Initiate Checkout event.

Include these parameters:

content_ids

content_type

contents

currency

num_items

value

Situation 6: Adding Payment Info

Trigger the Add Payment Info event.

Track the following:

content_ids

contents

currency

value

Situation 7: A Purchase Is Made 🎉

Trigger the Purchase event.

Capture all of this data:

content_ids

content_type

content_name

contents

currency

num_items

value

country

ct (city)

em (email)

external_id

fn (first name)

ln (last name)

zp (zip code)

✅ This is your goldmine for retargeting and conversions!

Situation 8: A User Searches for Something on Your Site

Trigger the Search event.

Track these parameters:

currency

search_string

value

Wrapping Up

And there you have it — a clear breakdown of what parameters are tracked by the OnePixel app for each Facebook Pixel event. These insights help you understand user behavior better and refine your ad targeting like a pro.

Still got questions? Feel free to hit us up via live chat or email at support@socialhead.io. We’re here to help!

Updated on: 06/04/2025