How to use the Score feature to review feeds and edit basic product information
The Score feature assesses the optimization of certain product data fields based on the criteria recommended by Facebook and Google. The better optimized the product data, the higher the score, leading to improved performance in ad campaigns.
Users can edit and optimize specific fields directly in the app, ensuring that their listings are fully optimized for maximum reach and conversion.
This guide will walk you through the Score feature, explaining how to use it effectively for Facebook and Google feeds.
Using the Score Feature on Facebook
Using the Score Feature on Google
Important Notes
Navigate to the Facebook Feed.
Click on the product title to be redirected to the Item Detail page.
Click the Score tab.
There are six key fields that influence the score:
- Title
- Description
- Facebook Product Category
- Product Type
- Brand
- Images
To edit a field, click Edit Field, make the necessary adjustments, and save your changes.
Click View Full Analysis.
The Pass box displays fields that meet optimization requirements.
The Fail box highlights fields that need improvement.
Once all fields meet the optimization criteria, the score will update to 100/100.
After editing, you can preview how your product will appear in Facebook Ads.
If you need to revert changes and reuse the original Shopify information, click Reset to.
The Google Feed also provides an individual Score for each item, similar to Facebook.
Google has slightly different optimization criteria compared to Facebook. The seven key fields available for editing are:
- Title
- Description
- Google Product Category
- Product Type
- Brand
- Images
- GTIN (Global Trade Item Number)
Once edited, you can preview how your product will be displayed in Google Shopping and Product Ads List.
- The Score is evaluated based on criteria recommended by Facebook and Google. However, if you have your own optimization strategy, you may choose to ignore this score.
- This feature is only available for Professional plans and higher. For more details, check the plans HERE.
The Score feature is a powerful tool to enhance product optimization and maximize ad performance on Facebook and Google. By following this guide, you can ensure that your product listings are fully optimized, leading to better engagement and higher conversion rates.
Start optimizing your product data today and take advantage of improved advertising performance!
If you have any further question about the Score feature, don't hesitate to contact us via in-app live chat or email at support@socialhead.io
Users can edit and optimize specific fields directly in the app, ensuring that their listings are fully optimized for maximum reach and conversion.
This guide will walk you through the Score feature, explaining how to use it effectively for Facebook and Google feeds.
Table of Contents
Using the Score Feature on Facebook
Using the Score Feature on Google
Important Notes
Using the Score Feature on Facebook
1. Viewing the Score
Navigate to the Facebook Feed.
Click on the product title to be redirected to the Item Detail page.
Click the Score tab.
2. Editing Fields
There are six key fields that influence the score:
- Title
- Description
- Facebook Product Category
- Product Type
- Brand
- Images
To edit a field, click Edit Field, make the necessary adjustments, and save your changes.
3. Analyzing Pass and Fail Status
Click View Full Analysis.
The Pass box displays fields that meet optimization requirements.
The Fail box highlights fields that need improvement.
4. Achieving a 100/100 Score
Once all fields meet the optimization criteria, the score will update to 100/100.
5. Previewing Ads
After editing, you can preview how your product will appear in Facebook Ads.
If you need to revert changes and reuse the original Shopify information, click Reset to.
Using the Score Feature on Google
Viewing the Score
The Google Feed also provides an individual Score for each item, similar to Facebook.
Editing Fields
Google has slightly different optimization criteria compared to Facebook. The seven key fields available for editing are:
- Title
- Description
- Google Product Category
- Product Type
- Brand
- Images
- GTIN (Global Trade Item Number)
Previewing Google Shopping Ads
Once edited, you can preview how your product will be displayed in Google Shopping and Product Ads List.
Important Notes
- The Score is evaluated based on criteria recommended by Facebook and Google. However, if you have your own optimization strategy, you may choose to ignore this score.
- This feature is only available for Professional plans and higher. For more details, check the plans HERE.
The Score feature is a powerful tool to enhance product optimization and maximize ad performance on Facebook and Google. By following this guide, you can ensure that your product listings are fully optimized, leading to better engagement and higher conversion rates.
Start optimizing your product data today and take advantage of improved advertising performance!
If you have any further question about the Score feature, don't hesitate to contact us via in-app live chat or email at support@socialhead.io
Updated on: 18/03/2025
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