Localization enables businesses to translate language and convert currency for product feeds in Facebook and Google, making international e-commerce more accessible.

To use this feature, you first need to install a translation application from the Shopify App Store. The information entered into the translation app will be synchronized with our translation feature. Below is a detailed guide on how to utilize the Localization feature effectively.

💭 Recommended Translation Apps: Using Transcy for the best experience.

Table of Contents

Facebook Feed Localization
- Translating Information
- Converting Currency
- Checking Language and Currency Feed
Google Feed Localization
- Enabling the Localization Feature
- Setting Up Supplemental Sources

Facebook Feed Localization

1. Translate Information

In Facebook Feed, navigate to the Localization tab and enable the feature. Once activated, you can choose translated information from two different sources:

Shopify Markets



Third-party Apps



Choose your preferred language(s) and click Translate. The dropdown list will display only the languages that have been set up in your translation app.

Currently, our application supports translation for product titles and descriptions only.

2. Convert Currency

This feature helps you sync your preferred Country and Currency with the Facebook Catalog. Enable this feature to proceed. Like language translation, users can choose between two currency sources:

Shopify Markets



FeedHub Apps



Select the country and currency from the dropdown and click Convert. Currency conversion is done automatically based on the exchange rate. Facebook only accepts two decimal places, so values will be rounded accordingly.

Currency is being converted automatically according to the exchange rate, Example 1 VND = 0.000037187897 EUR. Currently, Facebook accepts only 2 numbers after the decimal point. Therefore, let refer to this example to know how we will sync them to Facebook. 74.56123 rounded to 74.57, 74.56984 also rounded to 74.57

3. Check Language and Currency Feed

To verify your feed settings, follow these steps:

Go to Facebook Catalog > Items
Click on any product and select Country or Currency to review the feed settings.



You can also click into the items> choose International Coverage> choose Country > you can see all the country and currency that the items is covering.



At Data Sources on your Facebook Catalog, you can see the country (include currency) and language feeds that you have synced.



If you no longer wish to use the translation feature, disable it, and product titles and descriptions will revert to the default language in Shopify.

Google Feed Localization

1. Enable the Localization Function

The Localization feature is available in Google Feed, but it only supports language translation (no currency conversion). To enable it:

- Go to the Localization tab and enable the feature.
- Choose translated information from either Shopify Markets or Third-party Apps.

Shopify Markets


Third-party apps



- Select your preferred language and click Generate XML File.



Once the feed has been generated, you will have the Feed URL that contains the product title and description that has been translated. This URL is provided to create a supplemental feed.

2. Setup Supplemental Source in Google Merchant Center

Since Google Merchant Center does not have an API for automatic synchronization, the translated feed must be manually added as a Supplemental Feed. Follow these steps:

Go to Google Merchant Center > Setting > Data Sources



Supplemental Sources > click Add supplemental product data



Choose Add product data from a file > Paste the XML file that you just copied at the Localization section > Click Continue



Select Feed label, select Language and select Primary Data Sources to connect to your language feed > Click on Create Data Source

Feed label is the one displayed at the primary data sources as your feed target market





Once you finish the setup, your language feed will be created and displayed in GMC



In case you no longer need to use the translate feature for this feed, kindly go to Google Merchant Center > Setting > Product Sources > Supplemental Sources to delete that additional feed.

Activating Supplemental Sources (if unavailable)

If the Supplemental Sources option is missing in your Google Merchant Center, follow these steps:

Go to the Settings > Tool icon > select Add-ons



Click the Discover Tab > Find the Advanced Data Source Management > click the "ADD" button to enable.

Important Considerations

- If you update the language for specific products, data will update based on the schedule in Source Management and Feed. You may need to manually update it in Localization.
- If your chosen language does not match your website language, Google may issue a warning, potentially leading to product rejection. Consider using English if necessary, but this may impact ad performance.


The Localization feature is a powerful tool for expanding your e-commerce reach to international markets. By enabling language translation and currency conversion, you can enhance customer experience and improve ad performance on both Facebook and Google. Follow the instructions above to integrate and optimize this feature for your store.

For further assistance, refer to the respective help articles provided by Shopify, Facebook, and Google Merchant Center.

If you have any further question about the Localization feature, don't hesitate to contact us via in-app live chat or email at support@socialhead.io

Updated on: 18/03/2025