Articles on: FeedHub

How to fix common unique identifiers error in Google Merchant Center (Unsupported value (restricted) [gtin])

Unsupported value (restricted) [gtin]

This issue appears when your gtin has a prefix in the restricted range (it starts with 2, 02 or 4). According to Google, these gtins are ineligible for sharing externally.

To fix this, you should use a gtin that is not in the restricted range. If your gtins have the correct format but the prefix is wrong, please double check with your manufacturer.

If you meet any issue while trying to fix these errors, drop us a message in the live chat or email us at We are eager to help!

Updated on: 17/04/2024

Updated on: 17/04/2024

Was this article helpful?

Share your feedback


Thank you!