How to fix common unique identifiers error in Google Merchant Center (Unsupported value (restricted) [gtin])
The error "Unsupported value (restricted) [gtin]" in Google Merchant Center means the GTIN you provided falls within a restricted range that is reserved for future use, such as those starting with "2", "02", or "04". To fix this, you need to obtain a valid, non-restricted GTIN from the manufacturer and update your product feed.
What Unsupported value (restricted)GTIN means?Gtin means)
Restricted GTIN ranges
How to fix it
The error indicates that the Global Trade Item Number (GTIN) you've submitted for a product is not valid because it falls within a range that is reserved for specific purposes and not intended for general retail use.
The restricted ranges typically include GTINs starting with "2", "02", or "04".
Contact the Manufacturer: Reach out to the product manufacturer and request the correct, valid GTIN for the product.
Update Your Product Feed: Once you have the correct GTIN, update your product feed in Google Merchant Center with the new value.
Check for other errors: Ensure that the GTIN you are using is in the correct format (12, 13, or 14 digits) and that the checksum is valid.
Use the GTIN Validation Guide: For more information about the validation of GTINs, refer to the GTIN Validation Guide edited by GS1.
Need Help?
If you meet any issue while trying to fix these errors, drop us a message in the live chat or email us at support@socialhead.io. We are eager to help!
Table of Contents
What Unsupported value (restricted)GTIN means?Gtin means)
Restricted GTIN ranges
How to fix it
1. What Unsupported value ( restrcited)[Gtin] means.
The error indicates that the Global Trade Item Number (GTIN) you've submitted for a product is not valid because it falls within a range that is reserved for specific purposes and not intended for general retail use.
2. Restricted GTIN ranges
The restricted ranges typically include GTINs starting with "2", "02", or "04".
3. How to fix it.
Contact the Manufacturer: Reach out to the product manufacturer and request the correct, valid GTIN for the product.
Update Your Product Feed: Once you have the correct GTIN, update your product feed in Google Merchant Center with the new value.
Check for other errors: Ensure that the GTIN you are using is in the correct format (12, 13, or 14 digits) and that the checksum is valid.
Use the GTIN Validation Guide: For more information about the validation of GTINs, refer to the GTIN Validation Guide edited by GS1.
Need Help?
If you meet any issue while trying to fix these errors, drop us a message in the live chat or email us at support@socialhead.io. We are eager to help!
Updated on: 18/03/2025
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