The Limited performance due to missing value GTIN error typically occurs when a product listing on a platform like Google is missing GTIN ( Global Trade Item Number). It's a warning that tells you that your product is missing this identifier and you may experience lower visibility of your products.

How to fix it

The values submitted for the GTIN attribute must be those allocated by the manufacturer. You must also submit a value of true for the identifier_exists attribute. https://support.google.com/merchants/answer/6219078" target="_blank" rel="noopener noreferrer" role="link" class="csh-markdown csh-markdown-link csh-markdown-link-text">Learn how to find a GTIN

You have submitted products in a category that Google suspects to have gtins, but there is no gtins provided. Therefore, you must provide gtins for all the affected products.


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Updated on: 19/03/2025