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How to fix common unique identifiers error in Google Merchant Center (Insufficient product identifiers: missing two out of three attributes)

Insufficient product identifiers: missing two out of three attributes [gtin, brand, mpn]

Once you have this issue, it means that you are missing at least 2 out of 3 unique product identifiers. To fix this, you need to provide at least 2 out of 3 identifiers:
Brand and gtin
Brand and mpn (applied for products that do not have gtins)

You can take a look at this article from Google about Unique Product Identifiers to find out the required formats.

Note: It is recommended to provide all 3 unique product identifiers [gtin, brand, mpn] to maximize your product listing performance.

If you meet any issue while trying to fix these errors, drop us a message in the live chat or email us at We are eager to help!

Updated on: 17/04/2024

Updated on: 17/04/2024

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