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How to fix common errors in Google Merchant Center (Mismatched Value [Price] (Page Crawl))

A "Mismatched Value [Price] (Page Crawl)" error in Google Merchant Center means the price in your product feed differs from the price on your website, leading to potential issues with your product listings. To fix this, ensure your feed and website prices match, update your feed regularly, and consider enabling automatic item updates.

Table of Contents



Understand the issue
What it means
What it matters
Common causes
How to fix it


1. Understand the issue.



What it means
This error indicates a discrepancy between the price you've provided in your product data (feed) and the price Google has found on your website when it crawls your pages.

What it matters
Mismatched prices can lead to inaccurate product listings in Google Shopping and potentially confuse customers.

Common causes

Feed update issues: Your product feed might not be updated frequently enough to reflect changes on your website.
Data discrepancies: There might be errors in how you're mapping prices from your website to your product feed.
Variant pricing: If you have product variants (different sizes, colors, etc.), ensure the correct prices are being passed for each variant.
Currency issues: Make sure your currency is consistent across your website and feed.
Tax and shipping costs: Ensure that the price on your website includes all applicable taxes and shipping costs that are also included in your feed.

2. How to fix it.



Verify Price Accuracy
Check your website: Ensure the prices on your website are accurate and consistent.
Review your feed: Compare the prices in your product feed with the prices on your website.

Update Your Feed Regularly
Schedule frequent updates: Ensure your product feed is updated regularly, ideally after any changes on your website.

Address Mismatches:
Correct errors in your feed: Fix any discrepancies between the prices in your feed and on your website.
Ensure consistent currency: Make sure the currency is consistent across your website and feed.
Pay attention to variants: If you have product variants, ensure the correct price is being passed for each variant.

Submit Your Updated Feed:
Resubmit your feed: After making the necessary changes, resubmit your updated product feed to Google Merchant Center.

Request a Review (Optional):
If issues persist: If you've taken the necessary steps but the error persists, you can request a review from Google Merchant Center.

Since the process is fully automated, the items will get approved automatically after fixing the price issue in the Merchant Center data feed. Google crawlers crawl all the disapproved items every 1-3 business days, so if the issue is fixed from your source, you need to wait to get the items crawled again.

Need Help?

By addressing these issues and ensuring your product data is accurate and up-to-date, you can resolve the "Mismatched Value [Price] (Page Crawl)" error and ensure your product listings are accurate and effective.
If you meet any issue while trying to fix these errors, do not hesitate to drop us a message in the live chat or email us at support@socialhead.io . We would love to help you out!

Curious to read more? Check out additional articles:

How to fix issue "Invalid sale price" on your Google feed
How to solve the disconnected issue on Google feed

Updated on: 19/03/2025

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