If you choose to include all variants of your product in your feed, you may encounter the error message: "Image_link: A required field is missing." This happens when your product variants do not have an assigned image. Facebook requires each product variant to have an image to be accepted into the feed.

Fortunately, there are two ways to resolve this issue, depending on whether you want all variants to use the same image or different ones.

Table of Contents

Understanding the "Image_link: A Required Field is Missing" Error
Solution 1: Apply the Main Product Image to All Variants
Solution 2: Assign Unique Images to Each Variant in Shopify

Understanding the "Image_link: A Required Field is Missing" Error

This error occurs when a product variant in your feed does not have an assigned image. Since Facebook requires an image for each variant, any missing images will trigger this error and may prevent your feed from being processed correctly.

Solution 1: Apply the Main Product Image to All Variants

If you do not require separate images for each variant, you can assign the main product image to all variants. This ensures that every variant has an image and Facebook can process your feed without errors.

Step 1: Access Feed Center
- Navigate to Feed Center
- Click on the feed that contains the error

Step 2: Modify Field Mapping
- Go to Field Mapping
- Search for Image Link
- Press Backspace to delete the Variant Image URL



Step 3: Save the Changes
- Assign the attribute Product Image URL to Image Link
- Click Save Settings

Solution 2: Assign Unique Images to Each Variant in Shopify

If you prefer that each variant has a unique image, you will need to update the variant images manually in Shopify. This can be done by:

Going to your Shopify Admin Panel
Navigating to Products
Selecting the product with missing variant images
Uploading images for each variant under the Variants section
Saving the changes and ensuring the feed updates with the new images




The "Image_link: A required field is missing" error can prevent your product feed from being accepted by Facebook. By either assigning the main product image to all variants or manually updating variant images in Shopify, you can easily resolve this issue. Choose the method that best suits your needs and ensure your product feed runs smoothly.

If you encounter an error that is not stated in this article, feel free to contact us via in-app live chat or email at support@socialhead.io we would love to help you out!

Updated on: 21/03/2025