If your products are missing shipping information in Google Merchant Center, they may be disapproved until you provide the required shipping cost details. This guide will help you understand why this issue occurs and provide a step-by-step method to resolve it, ensuring your products remain active and eligible for listing.

Table of Contents

Why Does This Issue Happen?
Benefits of Adding Shipping Information
Step-by-Step Guide to Fix Missing Shipping Value
How to Verify the Shipping Value

1. Why Does This Issue Happen?

The "Missing value [shipping]" error occurs when shipping costs are not defined for some products. Google Merchant Center requires shipping costs to be provided either through account-level settings or by adding a shipping attribute for individual products.

2. Benefits of Adding Shipping Information

Prevents Product Disapproval: Ensures your listings remain active.

Enhances Customer Experience: Provides transparency in shipping costs.

Improves Ad Performance: Products with complete information are more likely to perform well in Shopping Ads.

3. Step-by-Step Guide to Fix Missing Shipping Value

Steps:

Navigate to Shipping & Returns under the Your Business section.

Click on the Add shipping policy button.

Choose your Shipping Country (this should match the target country selected in your product feed).

Select the products that will share the same shipping costs:

All products: Applies the shipping settings to your entire catalog.

Specific products: Assign different shipping settings using labels.

Set your delivery times:

By carrier: Select a carrier to let Google estimate delivery times.

Manually enter delivery times: Suitable for businesses shipping from multiple locations or using various carriers.

Define your shipping costs:

Choose from multiple cost-setting methods, including free shipping, flat rate, price-based, or carrier-calculated shipping.

Refer to Google's shipping setup guide for detailed instructions.

Save your changes. The shipping policy will now be displayed and applied to relevant products.

4. How to Verify the Shipping Value

Once your shipping policy is set up, you can check if it has been applied correctly:

Go to Products > All Products in Merchant Center.

Select a product and open the Shipping & tax calculator section.

Ensure the shipping value is correctly displayed for the selected product.




Setting up shipping information correctly in Google Merchant Center is essential for keeping your products active and eligible for Shopping Ads. By following these steps, you can prevent disapprovals, enhance customer experience, and improve ad performance.

If you still encounter issues, contact us via live chat or email at support@socialhead.io for assistance.

Updated on: 12/03/2025