Articles on: FeedHub

How Metafield helps you achieve higher product visibility on both Facebook and Google

Our team has developed new features to enhance your experience. With this update, FeedHub allows you to optimize your product feeds even further by syncing existing metafields from your Shopify store and mapping them to your product feed. This ensures more detailed product listings, better customer targeting, and higher visibility on platforms like Google Merchant Center and Facebook Catalog. Let's take a closer look at how this works.

Table of Contents



What is a Metafield?
How to Sync Existing Metafields to the App
How to Map Metafields to Your Product Feed


What is a Metafield?



A Metafield consists of four key components:
- Namespace: Used to group different metafields.
- Key: A reference to the specific piece of information.
- Value: The actual content stored in the metafield.
- Description (optional): Additional details about the metafield.

Metafields allow you to store extra information about your products, which can then be utilized in your product feeds for better categorization and customer targeting.



For more information about Metafield setup in Shopify, please refer to this ARTICLE

How to Sync Existing Metafields to the App



To integrate your Shopify metafields with FeedHub, follow these steps:

Navigate to Source Management within the FeedHub app.
Scroll down to the Manually Sync Meta Fields section.
Click on the Resync Metafields button and wait for the process to complete.



Once the sync is complete, you will be able to see the existing metafields from your Shopify store.

Scroll up and switch to the Mapping tab.
Click Add System Field to display a list of available metafields.
Select the metafields you want to sync with the app.
Press Save Settings to confirm your selections.



How to Map Metafields to Your Product Feed



After syncing metafields, the next step is to map them to your product feed:

Go to Feed Center in the FeedHub app.
Click on the relevant feed and navigate to the Mapping tab.



Select the metafield you just synced.



Save your changes, and your metafield will now be included in the product feed.

Once mapped, your feed will now include the additional metafield information, making your listings more detailed and optimized for better visibility.




The new metafield syncing feature in FeedHub provides an efficient way to enhance product feeds by adding rich product information. By integrating Shopify metafields, you can improve your targeting, boost product visibility, and create more compelling product listings on Google Merchant Center and Facebook Catalog. Try out this new feature today and take your feed optimization to the next level!

If you have any further question, don't hesitate to contact us via in-app live chat or email at support@socialhead.io

Updated on: 19/03/2025

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