Create and upload a product feed to Google Merchant Center
Managing and optimizing product feeds is essential for e-commerce success. A well-structured product feed ensures your products are discoverable on Google Merchant Center, boosting visibility and sales. This guide will walk you through the process of creating, connecting, and viewing your product feed using our app.
Create a Product Feed
Connect your Google Merchant Center to our App
View Your Feed in the App and on Google Merchant Center
Set up your product source.
Inside the app, click Add Feed to start creating your product feed.
Choose a platform for your feed:
You are able to create your feed on multiple platforms such as Google Merchant Center and Facebook Catalog. Regarding Facebook, you can set up a feed in two ways - using Facebook Catalog or Facebook Business Extension (FBE).
You need to connect your Google Merchant Center account to our app for the feed to be uploaded there.
Click Connect with Google Merchant.
Log in to your Google Merchant Center account and grant the necessary permissions.
Select the Google Merchant account you want to connect.
If you have multiple accounts, choose one from the dropdown list.
Note: If you do not have a Google Merchant account, you will need to create one. Then, refresh the app to connect the Google Merchant account to our app.
Choose the following details:
Target Market
Language
Feed Name
Finally, click Next to finalize feed creation.
After connecting your Google Merchant Center account, our app will sync products from your store based on your settings and create a feed in-app. Your feed will look like this.
Note: The syncing time depends on the amount of product your store has. If your store has over 10,000 products, this process will take a while to complete (more than one hour).
Click on the feed to check the product status. Initially, products will show as Pending until reviewed by Google (this can take up to 3 business days).
Learn more about Google’s review process
After about 30 minutes, your feed appears in Google Merchant Center as: Your Feed Name - FeedHub
To view the feed in Google Merchant Center:
Open Google Merchant Center
Click Settings > Data Sources
Check your uploaded feed
By following these steps, you can successfully create and upload a product feed to Google Merchant Center, ensuring your products reach a broader audience. If you need further assistance, contact us via in-app live chat or email at support@socialhead.io
Table of Contents
Create a Product Feed
Connect your Google Merchant Center to our App
View Your Feed in the App and on Google Merchant Center
Create a Product Feed
Set up your product source.
Inside the app, click Add Feed to start creating your product feed.
Choose a platform for your feed:
You are able to create your feed on multiple platforms such as Google Merchant Center and Facebook Catalog. Regarding Facebook, you can set up a feed in two ways - using Facebook Catalog or Facebook Business Extension (FBE).
Connect your Google Merchant Center to our app
You need to connect your Google Merchant Center account to our app for the feed to be uploaded there.
Click Connect with Google Merchant.
Log in to your Google Merchant Center account and grant the necessary permissions.
Select the Google Merchant account you want to connect.
If you have multiple accounts, choose one from the dropdown list.
Note: If you do not have a Google Merchant account, you will need to create one. Then, refresh the app to connect the Google Merchant account to our app.
Choose the following details:
Target Market
Language
Feed Name
Finally, click Next to finalize feed creation.
View Your Feed in the App and on Google Merchant Center
After connecting your Google Merchant Center account, our app will sync products from your store based on your settings and create a feed in-app. Your feed will look like this.
Note: The syncing time depends on the amount of product your store has. If your store has over 10,000 products, this process will take a while to complete (more than one hour).
Click on the feed to check the product status. Initially, products will show as Pending until reviewed by Google (this can take up to 3 business days).
Learn more about Google’s review process
After about 30 minutes, your feed appears in Google Merchant Center as: Your Feed Name - FeedHub
To view the feed in Google Merchant Center:
Open Google Merchant Center
Click Settings > Data Sources
Check your uploaded feed
Conclusion
By following these steps, you can successfully create and upload a product feed to Google Merchant Center, ensuring your products reach a broader audience. If you need further assistance, contact us via in-app live chat or email at support@socialhead.io
Updated on: 11/03/2025
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