Why are my products shown as Pending?

When you create a product feed for the first time, your items and website will be subject to an initial review to ensure they meet Google's policies. This process can take up to 3 business days and during that time your products will show as "Pending".

If the review is successful, your products will be displayed as "Approved".

How does the review process go?

If your products or website are not in compliance with Google's policies, you will receive a warning email with more details about the issue and how to fix it and a timeframe in which to fix your issues (usually 7 days). 

During the warning period, your products will continue to appear in Shopping ads. The warning will also be displayed in-app under Errors from Merchant Center column.

Why your item status is Pending for so long?

If your item in Google Merchant Center has been Pending longer than expected after 2-3 business days, follow these three steps to troubleshoot the issue:

Step 1: Check Your Account Permissions

Your item status may be pending if you don't have the correct permissions to manage products in Google Merchant Center.

- Log into Google Merchant Center:
Visit Google Merchant Center and sign in with your account credentials.

- Verify Your Permissions:
In the Merchant Center dashboard, go to Settings > Account access. Make sure your account has the appropriate permissions (preferably Admin or Standard) to control product listings.



- Request Access if Needed:
If you don't have the correct permissions, contact the account owner or administrator to update your access.

Step 2: Verify Product Data and Feed Settings

Incorrect product data or feed issues can cause delays in item approval.

- Check Feed Status:
Navigate to Products > Feeds to ensure your product feed was uploaded successfully without errors.

- Review Item Details:
Go to Products > All Products and click on the pending item to check for missing attributes or data errors (e.g., pricing, descriptions, images).

Step 3: Review Google Policies and Contact Support if Needed

Google has strict policies, and any violations can lead to pending or disapproved items.

- Review Google Merchant Center Policies:
Ensure your product complies with Google’s product data specifications and policies.

If everything looks correct but the item remains pending, reach out to us at at support@socialhead.io for further assistance

Updated on: 12/02/2025