How to fix common image errors in Google Merchant Center (Missing value [image link])
If you're setting up a Google product feed, you may come across errors or warnings. One of the most common issues is the "Missing value [image link]" error. Don't worry! Here’s how to fix it quickly.
Understanding Errors vs. Warnings in Google Merchant Center
Why Does the "Missing value Image link" Error Occur?
Steps to fix Missing Value Images link
Which Solution Should You Choose?
Errors: Errors indicate critical feed issues. These issues can lead to item disapproval, and prevent you from showing ads for the affected products. In some cases, errors might even result in account suspension.
Warnings: Warnings are far less serious than errors as they do not lead to item disapproval. However, they still negatively impact the performance of your product listing ads. If you leave them untouched for a long time, your products might be disapproved.
Even if your product has a main image, this error can still appear if variant images are missing. Variants include different colors, materials, or sizes of the same product. Google requires an image for each variant.
Solution 1: Add an Image for Each Variant in Shopify
This is the best approach if your variants look significantly different (e.g., different colors or materials). Here’s how to fix it:
Go to your Shopify product page.
Upload an image for each variant.
Save your changes.
Our app will automatically sync the new images and submit them to Google Merchant Center.

Solution 2: Use the Mapping Function to Apply the Main Image to All Variants
If your variants don’t need unique images, you can apply the main product image to all variants:
Go to Feed Center in your app.
Click on your feed.
Select Field Mapping.
Search for Image Link.
Delete Variant Image URL and replace it with Product Image URL.
Click Save Settings.

If your variants are visibly different, go with Solution 1.
If variant images aren’t a priority, Solution 2 is the easiest fix.
Need Help?
If you run into any issues, feel free to reach out via live chat or email us at support@socialhead.io. We’re happy to assist!
Curious to read more? Check out additional articles:
How to fix common image errors in Google Merchant Center (Processing failed image link)
How to fix common account errors in Google Merchant Center (Account is not eligible for enhanced listing)
How to fix common account errors in Google Merchant Center (Unclaimed website)
Table of Contents
Understanding Errors vs. Warnings in Google Merchant Center
Why Does the "Missing value Image link" Error Occur?
Steps to fix Missing Value Images link
Which Solution Should You Choose?
1. Understanding Errors vs. Warnings in Google Merchant Center
Errors: Errors indicate critical feed issues. These issues can lead to item disapproval, and prevent you from showing ads for the affected products. In some cases, errors might even result in account suspension.
Warnings: Warnings are far less serious than errors as they do not lead to item disapproval. However, they still negatively impact the performance of your product listing ads. If you leave them untouched for a long time, your products might be disapproved.
2.Why Does the "Missing value [Image link]" Error Occur?
Even if your product has a main image, this error can still appear if variant images are missing. Variants include different colors, materials, or sizes of the same product. Google requires an image for each variant.
3. Steps to fix Missing Value [Images link]
Solution 1: Add an Image for Each Variant in Shopify
This is the best approach if your variants look significantly different (e.g., different colors or materials). Here’s how to fix it:
Go to your Shopify product page.
Upload an image for each variant.
Save your changes.
Our app will automatically sync the new images and submit them to Google Merchant Center.

Solution 2: Use the Mapping Function to Apply the Main Image to All Variants
If your variants don’t need unique images, you can apply the main product image to all variants:
Go to Feed Center in your app.
Click on your feed.
Select Field Mapping.
Search for Image Link.
Delete Variant Image URL and replace it with Product Image URL.
Click Save Settings.

4. Which Solution Should You Choose?
If your variants are visibly different, go with Solution 1.
If variant images aren’t a priority, Solution 2 is the easiest fix.
Need Help?
If you run into any issues, feel free to reach out via live chat or email us at support@socialhead.io. We’re happy to assist!
Curious to read more? Check out additional articles:
How to fix common image errors in Google Merchant Center (Processing failed image link)
How to fix common account errors in Google Merchant Center (Account is not eligible for enhanced listing)
How to fix common account errors in Google Merchant Center (Unclaimed website)
Updated on: 16/03/2025
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