How to fix common account errors in Google Merchant Center (Account is not eligible for enhanced listing)
If your Google Merchant Center account is showing the error "Account is not eligible for enhanced listing," it means that your products are missing key attributes required for enhanced listings. These listings provide content-rich displays on the Shopping tab, helping you attract more customers. This guide will walk you through fixing this issue by identifying missing attributes and adding them correctly.
Understanding Enhanced Listings Eligibility
Common Missing Attributes and How to Fix Them
GTIN
MPN
Shipping
Tax
Enhanced listings require compliance with both free listings and Shopping ads policies. Your product listings must include specific attributes to qualify. You can review the required attributes here.
If your account is not eligible for enhanced listings, you need to check and update certain product attributes.
1. GTIN (Global Trade Item Number)
Steps to Fix:
Check if your products have a GTIN assigned by the manufacturer.
Ensure the GTIN is formatted correctly based on the Google guidelines .
Add the correct GTIN values to your product feed in Google Merchant Center.
2. MPN (Manufacturer Part Number)
Steps to Fix:
If a GTIN is unavailable, ensure that your products have an MPN.
Verify the format according to Google's MPN guidelines .
Add the correct MPN values to your product feed.
3. Shipping Information
Steps to Fix:
Go to your Google Merchant Center account.
Navigate to "Shipping & returns" settings.
Ensure that you have set up shipping rates for all target countries.
Save your settings and refresh your product feed.
4. Tax Information
Steps to Fix:
Access "Sales tax settings" in Google Merchant Center.
Set up tax rules according to your country’s tax regulations.
Save the settings and ensure the tax information is correctly reflected in your listings.
Ensuring your Google Merchant Center account is eligible for enhanced listings helps improve product visibility and increases sales opportunities. By adding missing attributes like GTIN, MPN, shipping, and tax details, you can resolve common account errors efficiently.
If you need further support, don’t hesitate to reach out to us via live chat or email at support@socialhead.io
Table of Contents
Understanding Enhanced Listings Eligibility
Common Missing Attributes and How to Fix Them
GTIN
MPN
Shipping
Tax
Understanding Enhanced Listings Eligibility
Enhanced listings require compliance with both free listings and Shopping ads policies. Your product listings must include specific attributes to qualify. You can review the required attributes here.
Common Missing Attributes and How to Fix Them
If your account is not eligible for enhanced listings, you need to check and update certain product attributes.
1. GTIN (Global Trade Item Number)
Steps to Fix:
Check if your products have a GTIN assigned by the manufacturer.
Ensure the GTIN is formatted correctly based on the Google guidelines .
Add the correct GTIN values to your product feed in Google Merchant Center.
2. MPN (Manufacturer Part Number)
Steps to Fix:
If a GTIN is unavailable, ensure that your products have an MPN.
Verify the format according to Google's MPN guidelines .
Add the correct MPN values to your product feed.
3. Shipping Information
Steps to Fix:
Go to your Google Merchant Center account.
Navigate to "Shipping & returns" settings.
Ensure that you have set up shipping rates for all target countries.
Save your settings and refresh your product feed.
4. Tax Information
Steps to Fix:
Access "Sales tax settings" in Google Merchant Center.
Set up tax rules according to your country’s tax regulations.
Save the settings and ensure the tax information is correctly reflected in your listings.
Ensuring your Google Merchant Center account is eligible for enhanced listings helps improve product visibility and increases sales opportunities. By adding missing attributes like GTIN, MPN, shipping, and tax details, you can resolve common account errors efficiently.
If you need further support, don’t hesitate to reach out to us via live chat or email at support@socialhead.io
Updated on: 16/03/2025
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