Targeting and optimizing your product categories to match customer search terms is crucial for maximizing conversions, especially on Google Shopping Ads. Our latest feature allows you to assign a Product Category to a specific product group, improving ad targeting and product discoverability.

We support two different categories based on feed type:

• Google Product Category for Google feeds
• Facebook Product Category for Facebook feeds

This guide will walk you through the process of assigning product categories in our system.

Table of Contents

1. How to Assign a Product Category to a Collection
2. How to Assign a Product Category to a Specific Product Group
3. How to Assign a Product Category to All Products
4. Mapping Preview

How to Assign a Product Category to a Collection

1. Navigate to Feed Center
2. Click on a specific feed

3. Go to the Category Mapping tab
4. Click Add more mapping

5. Select a collection from your store
6. Choose a relevant Product Category
7. Click Save

You can also search for a category using our Search bar for quick access.

How to Assign a Product Category to a Specific Product Group

In addition to mapping collections, you can set up conditional rules to assign different categories based on product attributes.

• Example:
  If a collection contains both men’s and women’s T-shirts, you can set separate categories:

• If product title contains "Men T-shirt" → Assign to Clothing & Accessories > Clothing > Men's Clothing > T-Shirts
• If product title contains "Women T-shirt" → Assign to Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts

Steps:

1. Click +Condition(s) to add a new condition
2. Define your rule (e.g., based on keywords in product titles)
3. Save your settings

How to Assign a Product Category to All Products

If all your products belong to the same category, use All Products Mapping to assign a single category to all items.

Mapping Preview

Once you have assigned a category, you can verify how it appears on sales channels using the Mapping Preview feature.

1. Click on Eye Icon

2. View product category details

If you have any further question about the Category, don't hesitate to contact us via in-app live chat or email at support@socialhead.io

Updated on: 10/06/2025