Setting up a Google Ads Pixel on your Shopify store is essential for tracking conversions and optimizing your ad campaigns. With Shopify's embedded app experience, integrating your Google Ads Pixel is easier than ever. This guide will walk you through the step-by-step process of setting up Google Ads Pixel using the Facebook Pixel & TikTok Pixel app on Shopify.

Table of Contents

Prerequisites
Connecting to Google Platform
Adding a New Conversion
Enabling Enhanced Conversions
Tracking Events with Pixel Helper

Prerequisites

Before starting, ensure you have:
- A Google Account connected with a Google Ads account.

Connecting to Google Platform

Ensure you are logged into the correct Google Account.
Click Connect Google Account.



In the Accounts tab, verify that your Google account is successfully connected.

Adding a New Conversion

Click Add New Conversion.



Select your Google Ads account.
Enter a unique name for the conversion.
Choose additional settings:
- Include shipping charges in sales value (not recommended).
- Enable enhanced conversions (to track more customer data such as email, phone, and address).
Click Save.

Enabling Enhanced Conversions

In your Google Ads account, navigate to Goals > Settings.



Click Enhanced Conversions > Turn on enhanced conversions.



Select Google Ads API.
Click Save to activate enhanced tracking.

Tracking Events with Pixel Helper

Download Tag Assistant Legacy (by Google) to verify tracking.
Open your Shopify website and use the tool to inspect events.



Note: OnePixel only supports the "Purchase" event.


By following these steps, you can successfully set up your Google Ads Pixel on Shopify using the embedded app. This integration will help you track conversions, optimize ad performance, and make data-driven decisions to grow your business.

If you have any further concern, you can always reach out to us via in-app live chat or email at support@onecommerce.io

Updated on: 21/03/2025