Add CTA button (add to cart, direct to check out) to your Instagram feed to boost conversion rate
In the ever-competitive world of eCommerce, every click counts—literally. One of the most effective ways to boost your chances of turning a visitor into a customer is by adding Call to Action (CTA) buttons like "Add to Cart" or "Checkout" to your Instagram shoppable feed. These buttons act as nudges that drive users from simply browsing to actually purchasing.
This guide walks you through the essential steps to effectively set up CTA buttons and tag products in your Instagram gallery for maximum impact.
Why CTA Buttons Matter
Step-by-Step instruction
CTA buttons like "Add to Cart" or "Checkout" significantly reduce the steps a user has to take to complete a purchase. Rather than just admiring a product, users are directly encouraged to act—leading to faster and more frequent conversions. Integrating these buttons into your Instagram feed helps bridge the gap between product discovery and purchase intent.
Note: CTA buttons will only be available from Professional Plan and above
Before you can activate CTA buttons, the first step is tagging products in your Instagram posts via the Gallery section. This ensures that each image or video is connected to a shoppable product.
👉 Refer to this detailed guide on how to tag products.
Once your products are tagged, it's time to modify your widget to include CTA functionality:
Go to the widget section of your dashboard.
Click “Edit” on the widget where you want to add CTA buttons.
After entering the editing panel:
Click “Next” to navigate to the "Customize Widget" step.
Open the "Shoppable settings" tab.
This section lets you control how shoppable content is displayed to your audience.
Under Shoppable Settings, you can now select the type of CTA buttons you'd like to add, depending on your desired customer behavior.
- Choose from options such as:
- "Add to Cart"
- "Checkout"
- "View Product"
- Customize the button style to match your brand aesthetics.
This strategic step can guide your visitors toward making a quick and confident buying decision.
Adding CTA buttons like "Add to Cart" or "Checkout" is more than a design feature—it's a smart sales strategy. By reducing friction in the buying process and guiding customer behavior, you dramatically increase the chances of converting visits into purchases.
Start by tagging your products correctly, then customize your widget’s shoppable settings to activate these powerful buttons. It’s a simple setup with potentially game-changing results for your eCommerce business.
If you meet any issue while trying to fix these errors, do not hesitate to drop us a message in the live chat or email us at support@socialhead.io. We would love to help you out!
This guide walks you through the essential steps to effectively set up CTA buttons and tag products in your Instagram gallery for maximum impact.
Table of Contents
Why CTA Buttons Matter
Step-by-Step instruction
Why CTA Buttons Matter
CTA buttons like "Add to Cart" or "Checkout" significantly reduce the steps a user has to take to complete a purchase. Rather than just admiring a product, users are directly encouraged to act—leading to faster and more frequent conversions. Integrating these buttons into your Instagram feed helps bridge the gap between product discovery and purchase intent.
Note: CTA buttons will only be available from Professional Plan and above
Step-by-Step instruction
Step 1: Tag Products in Your Instagram Gallery
Before you can activate CTA buttons, the first step is tagging products in your Instagram posts via the Gallery section. This ensures that each image or video is connected to a shoppable product.
👉 Refer to this detailed guide on how to tag products.
Step 2: Access and Edit Your Widget
Once your products are tagged, it's time to modify your widget to include CTA functionality:
Go to the widget section of your dashboard.
Click “Edit” on the widget where you want to add CTA buttons.
Step 3: Customize Shoppable Settings
After entering the editing panel:
Click “Next” to navigate to the "Customize Widget" step.
Open the "Shoppable settings" tab.
This section lets you control how shoppable content is displayed to your audience.
Step 4: Choose the Right CTA Button
Under Shoppable Settings, you can now select the type of CTA buttons you'd like to add, depending on your desired customer behavior.
- Choose from options such as:
- "Add to Cart"
- "Checkout"
- "View Product"
- Customize the button style to match your brand aesthetics.
This strategic step can guide your visitors toward making a quick and confident buying decision.
Adding CTA buttons like "Add to Cart" or "Checkout" is more than a design feature—it's a smart sales strategy. By reducing friction in the buying process and guiding customer behavior, you dramatically increase the chances of converting visits into purchases.
Start by tagging your products correctly, then customize your widget’s shoppable settings to activate these powerful buttons. It’s a simple setup with potentially game-changing results for your eCommerce business.
If you meet any issue while trying to fix these errors, do not hesitate to drop us a message in the live chat or email us at support@socialhead.io. We would love to help you out!
Updated on: 04/04/2025
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