Which Parameters Can Be Tracked with Facebook Pixel in the OnePixel App?
Trying to figure out what kind of data you can actually track using Facebook Pixel inside the OnePixel app? You’re not alone. Understanding which parameters are captured can make a huge difference when you’re building custom audiences or optimizing your ads.
Let’s break it down by each event type so you know exactly what you’re working with.
1. What are parameters?
2. Which Parameters Can Be Tracked with Facebook Pixel in the OnePixel App?
Parameters are optional, JSON-formatted objects that can be included when tracking both standard and custom events. These parameters provide additional details about user interactions on your website. Once tracked, they can be leveraged to refine custom audiences for more precise targeting
The View Event in Facebook Pixel refers to tracking when a user visits a specific webpage on your website. It's a standard event that's automatically logged when the Facebook Pixel is installed on a page, indicating a page view. Essentially, it helps you understand the traffic and engagement on your website.
Here are parameters in the View Event: content_ids, content_name, content_type, contents, currency, value
The View Category event in a Facebook Pixel tracks when a user visits a category page on your website, allowing you to monitor which categories are popular and understand user navigation. This event helps you understand user behavior and can be used to retarget users who have browsed specific categories in your ads.
The only parameter OnePixel can track with this event is : content_catgory.
The Add to Cart Facebook pixel event is a standard event that the pixel automatically triggers when a user adds a product to their online shopping cart. This event is useful for tracking user behavior and understanding their purchase intent. It helps you measure the success of your ads by identifying how many people are considering buying your products.
Some parameters that could be tracked in Add to Cart event include: content_ids, content name, content_type, contents, currency and value.
View Cart event is a standard event that is triggered when someone visits a page on your website that contains their shopping cart. This event helps you track and understand how many people are taking the next step towards making a purchase after adding items to their cart.
Here are the parameters that OnePixel can track with this event : content_ids, content_type, currency and value.
The Initiate Checkout Facebook pixel event tracks when a user starts the checkout process on a website, but before completing the purchase. It's a standard event that allows businesses to understand how many people begin the checkout flow, potentially for retargeting or analysis.
Parameters that could be tracked with this event include: content_ids, content_type, contents, currency, num_items, value.
The AddPaymentInfo event in a Facebook Pixel tracks when a user adds their payment information during the checkout process on a website. It's a standard event that indicates a user has progressed in the purchasing journey by providing their payment details.
Some parameters that could be tracked include : content_ids, contents, currency and value.
The Purchase event in Facebook Pixel tracking signifies that a customer has completed a purchase on your website. It's a standard event, meaning Facebook provides the code snippet to track it. By implementing this event on your order confirmation page, you can track sales and measure the effectiveness of your Facebook ads in driving conversions.
This event is the most important one for any user. Therefore, there are many parameters that OnePixel can track in this event, including: content_ids, content_type, content_name, contents, currency, num_items, value, country, ct (city), em( email), external_id, fn (first name), ln( last name), zp (zip code).
Search aspect of the Facebook Pixel refers to its ability to track and analyze website traffic, helping businesses understand how their Facebook and Instagram ads are performing and which audiences are most effective. It's a piece of code placed on a website that provides insights into visitor behavior and ad campaign effectiveness.
OnePixel can track the following parameters in this event : currency, search_string, and value.
And there you have it — a clear breakdown of what parameters are tracked by the OnePixel app for each Facebook Pixel event. These insights help you understand user behavior better and refine your ad targeting like a pro.
Still got questions? Feel free to hit us up via live chat or email at support@socialhead.io. We’re here to help!
Let’s break it down by each event type so you know exactly what you’re working with.
Table of Contents
1. What are parameters?
2. Which Parameters Can Be Tracked with Facebook Pixel in the OnePixel App?
1. What are parameters?
Parameters are optional, JSON-formatted objects that can be included when tracking both standard and custom events. These parameters provide additional details about user interactions on your website. Once tracked, they can be leveraged to refine custom audiences for more precise targeting
2. Which Parameters Can Be Tracked with Facebook Pixel in the OnePixel App?
View Event
The View Event in Facebook Pixel refers to tracking when a user visits a specific webpage on your website. It's a standard event that's automatically logged when the Facebook Pixel is installed on a page, indicating a page view. Essentially, it helps you understand the traffic and engagement on your website.
Here are parameters in the View Event: content_ids, content_name, content_type, contents, currency, value
View Category
The View Category event in a Facebook Pixel tracks when a user visits a category page on your website, allowing you to monitor which categories are popular and understand user navigation. This event helps you understand user behavior and can be used to retarget users who have browsed specific categories in your ads.
The only parameter OnePixel can track with this event is : content_catgory.
Add to Cart
The Add to Cart Facebook pixel event is a standard event that the pixel automatically triggers when a user adds a product to their online shopping cart. This event is useful for tracking user behavior and understanding their purchase intent. It helps you measure the success of your ads by identifying how many people are considering buying your products.
Some parameters that could be tracked in Add to Cart event include: content_ids, content name, content_type, contents, currency and value.
View Cart
View Cart event is a standard event that is triggered when someone visits a page on your website that contains their shopping cart. This event helps you track and understand how many people are taking the next step towards making a purchase after adding items to their cart.
Here are the parameters that OnePixel can track with this event : content_ids, content_type, currency and value.
Initiate Checkout
The Initiate Checkout Facebook pixel event tracks when a user starts the checkout process on a website, but before completing the purchase. It's a standard event that allows businesses to understand how many people begin the checkout flow, potentially for retargeting or analysis.
Parameters that could be tracked with this event include: content_ids, content_type, contents, currency, num_items, value.
Adding Payment Info
The AddPaymentInfo event in a Facebook Pixel tracks when a user adds their payment information during the checkout process on a website. It's a standard event that indicates a user has progressed in the purchasing journey by providing their payment details.
Some parameters that could be tracked include : content_ids, contents, currency and value.
Purchase
The Purchase event in Facebook Pixel tracking signifies that a customer has completed a purchase on your website. It's a standard event, meaning Facebook provides the code snippet to track it. By implementing this event on your order confirmation page, you can track sales and measure the effectiveness of your Facebook ads in driving conversions.
This event is the most important one for any user. Therefore, there are many parameters that OnePixel can track in this event, including: content_ids, content_type, content_name, contents, currency, num_items, value, country, ct (city), em( email), external_id, fn (first name), ln( last name), zp (zip code).
Search
Search aspect of the Facebook Pixel refers to its ability to track and analyze website traffic, helping businesses understand how their Facebook and Instagram ads are performing and which audiences are most effective. It's a piece of code placed on a website that provides insights into visitor behavior and ad campaign effectiveness.
OnePixel can track the following parameters in this event : currency, search_string, and value.
Wrapping Up
And there you have it — a clear breakdown of what parameters are tracked by the OnePixel app for each Facebook Pixel event. These insights help you understand user behavior better and refine your ad targeting like a pro.
Still got questions? Feel free to hit us up via live chat or email at support@socialhead.io. We’re here to help!
Updated on: 27/05/2025
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