What Parameters Can Be Tracked with Facebook Pixel in the OnePixel App?

Parameters are optional, JSON-formatted objects that can be included when tracking both standard and custom events. These parameters provide additional details about user interactions on your website. Once tracked, they can be leveraged to refine custom audiences for more precise targeting

*So, what parameters can be tracked using the OnePixel app?

1.View Event

The following parameters are included:

content_ids
content_name
content_type
contents
currency
value

2. View Category

content_category

3. Add to Cart

content_ids
content_name
content_type
contents
currency
value

4. View Cart

content_ids
content_type
currency
value

5. Initiate Checkout

content_ids
content_type
contents
currency
num_items
value

6. Add Payment Info

content_ids
contents
currency
value

7. Purchase

content_ids
content_type
content_name
contents
currency
num_items
value
country
ct
em
external_id
fn
ln
zp

8. Search

currency
search_string
value

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Updated : 16/2/2025

Updated on: 18/02/2025