How to customize events for Facebook pixel

Articles on: OnePixel

At OnePixel, we understand that every customer's needs are unique, and flexibility is key when it comes to tracking events on Facebook. That's why we're excited to announce a brand-new feature that empowers you to seamlessly switch between two crucial event parameters: product_id and variant_id.

With this new feature, you can effortlessly switch between product_id and variant_id according to your requirements for each event, whether you're highlighting a particular product or concentrating on specific variants
These are default settings in the app and events that we support to track for Facebook pixel. In this new version, you can customize events by connecting pixels automatically and manually.

ViewContent - ON - product_id

AddToCart - ON - variant_id

ViewCart - ON - variant_id

InitiateCheckout - ON - variant_id

AddPaymentInfo - ON - variant_id

Purchase - ON - variant_id

Search - ON - variant_id

ViewCategory - ON - variant_id



Note: The handling of the "AddPaymentInfo" event is only managed through the Conversion API, not on Browser.

When an event is disabled, neither the server nor the browser will track it.

Updated on: 26/09/2023

Updated on: 16/04/2024