How to customize events for Facebook pixel
Articles on: OnePixel
At OnePixel, we understand that every customer's needs are unique, and flexibility is key when it comes to tracking events on Facebook. That's why we're excited to announce a brand-new feature that empowers you to seamlessly switch between two crucial event parameters: product_id and variant_id.
With this new feature, you can effortlessly switch between product_id and variant_id according to your requirements for each event, whether you're highlighting a particular product or concentrating on specific variants
These are default settings in the app and events that we support to track for Facebook pixel. In this new version, you can customize events by connecting pixels automatically and manually.
ViewContent - ON - product_id
AddToCart - ON - variant_id
ViewCart - ON - variant_id
InitiateCheckout - ON - variant_id
AddPaymentInfo - ON - variant_id
Purchase - ON - variant_id
Search - ON - variant_id
ViewCategory - ON - variant_id
Note: The handling of the "AddPaymentInfo" event is only managed through the Conversion API, not on Browser.
When an event is disabled, neither the server nor the browser will track it.
If you do have further concerns, please do not hesitate to contact us via support@socialhead.io
Updated on: 18/12/2025
At OnePixel, we understand that every customer's needs are unique, and flexibility is key when it comes to tracking events on Facebook. That's why we're excited to announce a brand-new feature that empowers you to seamlessly switch between two crucial event parameters: product_id and variant_id.
With this new feature, you can effortlessly switch between product_id and variant_id according to your requirements for each event, whether you're highlighting a particular product or concentrating on specific variants
These are default settings in the app and events that we support to track for Facebook pixel. In this new version, you can customize events by connecting pixels automatically and manually.
ViewContent - ON - product_id
AddToCart - ON - variant_id
ViewCart - ON - variant_id
InitiateCheckout - ON - variant_id
AddPaymentInfo - ON - variant_id
Purchase - ON - variant_id
Search - ON - variant_id
ViewCategory - ON - variant_id
Note: The handling of the "AddPaymentInfo" event is only managed through the Conversion API, not on Browser.
When an event is disabled, neither the server nor the browser will track it.
If you do have further concerns, please do not hesitate to contact us via support@socialhead.io
Updated on: 18/12/2025
Updated on: 18/02/2025
Thank you!