How to Create a new TikTok Pixel : A Step-by-Step Guide
With TikTok becoming one of the fastest-growing social media platforms globally, businesses and advertisers leverage its vast audience to drive engagement and sales. One powerful tool for tracking conversions and measuring the effectiveness of TikTok ads is the TikTok Pixel. In this article, we’ll guide you through creating and installing a TikTok Pixel, so you can optimize your ad campaigns and measure performance efficiently.
The TikTok Pixel is a piece of code you can place on your website to track user actions after interacting with your ads. Whether it is purchasing a product, signing up for a newsletter, or filling out a form, the TikTok Pixel captures key events, allowing you to measure ad performance, build custom audiences, and optimize your campaigns.
Step 1 : Log into your Tiktok Ads Manager Account
Go to TikTok Ads Manager.
Log in using your credentials. If you don’t have an account yet, you’ll need to create one.
Step 2: Access the Assets Section
Once you're logged in, navigate to the top of the dashboard.
Click on Tool from the main menu.
Under the dropdown, select Events
Step 3: Create a New Pixel
In the Events Manager section, click Connect data source on the top-right corner.
Select Web-> Click Next
Then Add your website -> Click Next
Next Choose data connection method -> Select Manual Setup
Choose Tiktok Pixel + Events API
Name your Pixel -> Create : This should be something descriptive that helps you identify the Pixel, especially if you plan to have multiple ones.
Finally, click next to step 6 set up business funnel to add 6 parameter events that you want then click next and finish.
Please note, your data will be shown in the Overview section at Data Source of Event Manager.
Should you need our support, feel free to contact us via in-app live chat or email us at support@socialhead.io.
1. What is a Tiktok Pixel?
The TikTok Pixel is a piece of code you can place on your website to track user actions after interacting with your ads. Whether it is purchasing a product, signing up for a newsletter, or filling out a form, the TikTok Pixel captures key events, allowing you to measure ad performance, build custom audiences, and optimize your campaigns.
2. Step-by-Step Guide to Creating a TikTok Pixel
Step 1 : Log into your Tiktok Ads Manager Account
Go to TikTok Ads Manager.
Log in using your credentials. If you don’t have an account yet, you’ll need to create one.
Step 2: Access the Assets Section
Once you're logged in, navigate to the top of the dashboard.
Click on Tool from the main menu.
Under the dropdown, select Events
Step 3: Create a New Pixel
In the Events Manager section, click Connect data source on the top-right corner.
Select Web-> Click Next
Then Add your website -> Click Next
Next Choose data connection method -> Select Manual Setup
Choose Tiktok Pixel + Events API
Name your Pixel -> Create : This should be something descriptive that helps you identify the Pixel, especially if you plan to have multiple ones.
Finally, click next to step 6 set up business funnel to add 6 parameter events that you want then click next and finish.
Please note, your data will be shown in the Overview section at Data Source of Event Manager.
Should you need our support, feel free to contact us via in-app live chat or email us at support@socialhead.io.
Updated on: 26/09/2024
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