Connecting the Microsoft Pixel to the OnePixel app allows you to track conversions effectively using Microsoft Ads. This process involves setting up a UET (Universal Event Tracking) tag and a purchase conversion goal in Microsoft Ads before integrating it with OnePixel. In this guide, we will take you through a step-by-step process to accomplish this setup.

Table of Contents

Step 1. Setting Up a UET Tag in Microsoft Ads
Step 2. Creating a Purchase Conversion Goal in Microsoft Ads
Step 3. Adding Microsoft Pixel to OnePixel

Step 1. Setting Up a UET Tag in Microsoft Ads

Log into your Microsoft Advertising account.
Navigate to Tools > Conversion tracking > UET tag.
Click Create UET tag.
Enter a UET tag name and click Save.
Microsoft will ask how you want to set up tagging. Select Install the tag yourself.
Click Next until the new tag appears in the UET tag list.

Step 2. Creating a Purchase Conversion Goal in Microsoft Ads

Go to Tools > Conversion tracking > Conversion goals.
Click Create conversion goal.



Choose Website as the conversion type.



Select Purchase as the goal type.



Set Goal Type to Event.



Edit the event goal:
- Name: purchase
- Action: equals to purchase
- Revenue: Conversion action value may vary (e.g., 0 USD)
- Leave advanced settings as default.



Choose No, this UET tag is not installed on your website.



Select Track event on inline action.

Step 3. Adding Microsoft Pixel to OnePixel

Open the OnePixel app.
Navigate to the Manual input tab.
Select Microsoft and click Add New Pixel.



Enter the required details:
- Name this Tag
- Tag ID
Click Save.



A confirmation message will appear when the new pixel is added successfully.



Once the Microsoft Pixel is integrated with OnePixel, you can monitor and analyze event data in your Microsoft Ads account. This helps track conversions and optimize your ad performance.

To verify if tracking is working correctly on your Shopify website, you can use the UET Tag Helper tool. This tool helps you confirm whether events are being captured correctly by Microsoft Ads.


By following these steps, you can successfully connect your Microsoft Pixel to the OnePixel app. This integration enables better tracking of user actions and helps optimize your ad campaigns effectively. If you encounter any issues, consider checking Microsoft Ads support or the OnePixel documentation for additional assistance.

If you have any further questions about this, don't hesitate to contact us via in-app live chat or email at support@socialhead.io.

Updated on: 28/03/2025