Integrating TikTok Pixel with our app enables seamless tracking of user actions on your Shopify store. Once you have connected your TikTok Pixel, our app will automatically insert the pixel code into your website, eliminating the need for manual installation. The app will then track customer interactions and sync them to your TikTok Event Manager report. TikTok Pixel can track eight different events:

- View Content
- Add to Cart
- Initiate Checkout
- Add Payment Info (available only for Conversion API)
- Place an Order
- Complete Payment
- Purchase
- Search

This guide will walk you through the steps of connecting and using TikTok Pixel with our app.

Table of Contents

Prerequisites
Connecting Your TikTok Pixel
- Auto Input Pixel Method
- Manual Input Pixel Method
Tracking Events
Viewing Tracking Events

Prerequisites

Before you begin, ensure you have the following:

- A TikTok Account connected to TikTok Business
- A Shopify Store with Owner Account Permission

Connecting Your TikTok Pixel

In order to connect your TikTok pixel to our app, you need to hover into TikTok platform, and you will have 2 methods:

1. Auto Input Pixel Method

This method allows the system to automatically set up your Pixel ID by connecting your TikTok Business Account to our app.

Steps:

Log into the correct TikTok Business Account managing the pixels you want to use.
Click on the Auto Input Pixel button. A TikTok popup will appear.
Click Confirm to grant OnePixel access to your TikTok account. You can change this account later in the Settings page.



If you encounter a "system error," click here for troubleshooting steps.
Choose a TikTok Ad Account from the connected accounts. If you do not have one, some app functions will be unavailable.



Select a TikTok Pixel to set as the Main Pixel. This pixel will be installed across all Shopify Storefront pages.
Click Finish to complete the setup. By default, the app connects the pixel with the target set to the Entire Page.

2. Manual Input Pixel Method

This method allows you to manually input the necessary details without connecting your TikTok Business Account. However, note that event data will not be pulled into the Analytics tab of the app.

Steps:

Enter the following required details:
- Pixel Name
- TikTok Pixel ID
- Target Option:
- Entire Page: The pixel will be inserted into all website pages.
- Collection: The pixel will track product pages within a specific collection.
- Tag: The pixel will track product pages based on selected tags.
Click Save to complete the setup.

Tracking Events

Once your TikTok Pixel is inserted into your website, it will begin tracking events based on user interactions. The eight primary events tracked include:

- View Content
- Add to Cart
- Initiate Checkout
- Add Payment Info (available only via Conversion API)
- Place an Order
- Complete Payment
- Purchase
- Search



Conversion API function will only be available in paid plan

Viewing Tracking Events

Using TikTok Pixel Helper

To ensure that events are being tracked correctly, you can use the TikTok Pixel Helper Chrome extension. Download it from the Google Chrome Web Store and install it.

Viewing Event Data in the Analytics Tab

If you used the Auto Input Pixel method, our app will retrieve event data from TikTok Event Manager and display it in the Analytics tab. However, note that TikTok limits data visibility to the last 30 days.




Connecting your TikTok Pixel to our app is a simple process that enables effective tracking of customer interactions on your Shopify store. Whether using the Auto Input Pixel or Manual Input Pixel method, our app ensures seamless integration and data synchronization with TikTok Event Manager. By following this guide, you can set up and monitor your TikTok Pixel efficiently, allowing for better ad performance and analytics insights.

If you have any question, don't hesitate to contact us via live chat or email us at support@socialhead.io.

Updated on: 21/03/2025