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# How to use the shipping attribute for custom product shipping settings

The `[shipping]` attribute in Google Merchant Center is designed to help merchants provide detailed shipping information on a product level. This attribute becomes essential when account-level shipping settings don’t apply or need to be overridden for specific items. By using this feature, merchants can offer flexible shipping rates and methods that better reflect their logistics strategy.

In this article, we’ll walk you through **when** to use the `[shipping]` attribute and **how** to configure it correctly in your product feed using our app.

## Table of Contents

[1. When to Use?](#1-when-to-use)
[2. How to Use?](#1-how-to-use)

* Step 1: Access Feed Mapping
* Step 2: Locate the Shipping Field
* Step 3: Enter Shipping Information
* Step 4: Save and Submit

---

# When to Use?

Use the `[shipping]` attribute in the following scenarios:

* You **do not have shipping settings configured** at the account level in Google Merchant Center.
* You want to **override default shipping settings** for specific products.
* You offer **multiple shipping services** and want to define them individually.

The `[shipping]` attribute is made up of **four sub-attributes**:

| Sub-attribute | Required? | Description |
| ---- |
| **Country [country]** | ✅ Required | The ISO 3166-1 code for the destination country (e.g., `US`, `VN`) |
| **Region [region]** | Optional | Subdivision codes (e.g., `NY`, `NSW`) for specific delivery areas. Supported in select countries. |
| **Service [service]** | Conditionally Required | Required if you're offering multiple shipping services for a location (e.g., "Standard", "Express") |
| **Price [price]** | Optional (unless overriding shipping speed) | The fixed shipping cost (e.g., `15.99 USD`). Use `.` as decimal separator. |

|| 💡 Example value: `VN:SEA:express:15.99 USD`
|| `VN` = Country
|| `SEA` = Region
|| `express` = Service
|| `15.99 USD` = Price

---

# How to Use?

Here’s a step-by-step guide to setting up the `[shipping]` attribute in our app:

### Step 1: Access Field Mapping

Navigate to the app dashboard and go to:

**Feed Center** → **Click on your feed** → **Field Mapping**

![Step 1](https://storage.crisp.chat/users/helpdesk/website/-/c/b/9/2/cb92164b6e8ef000/image_1fe4off.png)


### Step 2: Locate the `[F] Shipping Information` Field

Scroll down or search for **[F] Shipping Information** in the field list.

![Step 2](https://storage.crisp.chat/users/helpdesk/website/-/c/b/9/2/cb92164b6e8ef000/image_1g74d7k.png)


### Step 3: Input the Shipping Information

In the input box, format your shipping value using the following structure, separated by **colons [:]** 

`country:region:service:price`

**Format:** `[shipping(country:region:service:price)]`
You can omit optional fields if not applicable (e.g., `country::standard:10.00 USD`)

✅ **Example Input:** `VN:SEA:express:15.99 USD`

This sets:

* Country = VN (Vietnam)
* Region =  SEA (Southeast Asia)
* Service = Express
* Price = 15.99 USD

![Step 3](https://storage.crisp.chat/users/helpdesk/website/-/c/b/9/2/cb92164b6e8ef000/image_1nqok39.png)

### Step 4: Save and Submit

After entering the data, click **Save** and **Submit**. The shipping details will then appear in your feed preview like this:

![Step 4](https://storage.crisp.chat/users/helpdesk/website/-/c/b/9/2/cb92164b6e8ef000/image_g4m2xr.png)

---

Using the `[shipping]` attribute at the product level gives you greater flexibility in managing logistics and pricing strategies. Whether you're targeting international markets, applying specific rates, or offering multiple services like “Standard” and “Express,” this feature allows you to tailor your shipping setup to match your operational needs.

If account-level shipping settings don’t fully represent your shipping strategy, take advantage of this powerful override option using the steps above.

If you have any further assistance, don't hesitate to contact us via in-app live chat or email at [support@socialhead.io](support@socialhead.io)